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Pix the Hungry Pixel mascot next to the headline: Meta Conversions API on Shopify: Setup, Event Match Quality and Duplicates
Meta Conversions API on Shopify: Setup, Event Match Quality and Duplicates
How Meta's Conversions API works on Shopify: 3 ways to set it up, how to raise Event Match Quality, and how to stop duplicate purchases with event IDs. Read more...
Pix the Hungry Pixel mascot next to the headline: Server-Side Tracking for Shopify with Stape: A Plain-English Guide
Server-Side Tracking for Shopify with Stape: A Plain-English Guide
How server-side tracking works on Shopify with Stape and Google Tag Manager: what it fixes, the setup steps, costs, and mistakes that cause duplicates. Read more...
Pix the Hungry Pixel mascot next to the headline: POAS vs ROAS: Why Profit on Ad Spend Beats Revenue
POAS vs ROAS: Why Profit on Ad Spend Beats Revenue
POAS (profit on ad spend) shows what your ads actually earn. How it differs from ROAS, how to calculate it, and how to make ads optimize for profit. Read more...
Pix the Hungry Pixel mascot next to the headline: "Learning Limited" on Meta Ads: What It Means and How to Get Out
"Learning Limited" on Meta Ads: What It Means and How to Get Out
Stuck in Learning Limited on Facebook or Instagram ads? What it means, the budget math behind it, and 7 fixes, including the tracking gap most stores miss. Read more...
Pix the Hungry Pixel mascot next to the headline: Break-Even ROAS: The Formula, Real Examples and a Free Calculator
Break-Even ROAS: The Formula, Real Examples and a Free Calculator
Find the ROAS your ads need to stop losing money. A simple formula, worked examples for Shopify stores, and a free break-even ROAS calculator. Read more...
Pix the Hungry Pixel mascot next to the headline: Is Your Pixel Starving? Shopify's Built-In Tracking vs GTM Server-Side Tracking
Is Your Pixel Starving? Shopify's Built-In Tracking vs GTM Server-Side Tracking
Shopify's built-in Meta and Google connections are a decent start, but they limit what your ads learn. Here's what GTM server-side tracking adds, in plain English. Read more...