BFCM Tracking Check for Shopify: give Meta and Google the data they need to maximize your sales. Video walkthrough and fix checklist, results in 72 hours. Order by November 18.

For Shopify stores · before Black Friday

bfcm tracking check.

Make sure Meta and Google get the data they need, so you can maximize sales and get the most out of every ad dollar this BFCM. We check your tracking and send you a video walkthrough and a ranked fix list.

USA-based · ecommerce founders first

$197One-time · no subscription

Only 32 days until Black Friday. Fix your data tracking and maximize your sales today.

72 hrs Get your customized tracking data verification within 72 hours of getting access to your accounts.

Secure Shopify checkout. Full refund if we can't complete your check.

  • Video walkthrough of your setup, about 15 minutes, in plain English.
  • Fix list ranked by BFCM impact, with how-to steps for the fixes you can do yourself.
  • Results within 72 hours of getting access, weekends included.
  • View-only access. We don't change anything in your accounts.

Why check before BFCM

your biggest ad week runs on this data.

Meta and Google decide who sees your ads based on the sales they can see. Over Black Friday and Cyber Monday you spend more, faster, than at any other time of year, so whatever your tracking gets wrong costs you the most then.

  1. Nov 18Order by
  2. Nov 23Your results
  3. Nov 27Black Friday
  4. Nov 30Cyber Monday

Ads cost the most all year.

Every brand is bidding for the same shoppers in BFCM week, so each click costs more. Budget spent on the wrong people hurts more too.

Your ads learn from your data.

The better the data Meta and Google get, the better they get at finding buyers, and the less each sale costs you.

Weak data stalls campaigns.

Without enough good data, Meta campaigns get stuck in "learning limited" and ROAS drops, right when you're spending the most.

Illustrative example on the same $5,000 ad budget: before, Meta campaigns learning limited, 90 orders, 1.8x ROAS, $400 profit; after the fixes, campaigns active, 120 orders, 2.4x ROAS, $2,200 profit.

Example · what better data changes

where the money leaks.

  • Low ROAS. When Meta and Google get incomplete data, they find the wrong buyers, and every sale costs you more.
  • Campaigns stuck in learning. Meta needs enough good conversion data to optimize. Without it, campaigns sit in "learning limited" and spend inefficiently.
  • Lost sales. Shoppers who would have bought never see your ads, because the budget went to the wrong people.
  • After the fixes: more orders, a higher ROAS and more profit from the same ad budget.

Illustrative example, not a real store's results: $5,000 ad spend, $100 average order, 60% margin. Results vary by store and aren't guaranteed.

What we check

7 checks. before the rush.

  1. Purchases

    We compare recent Shopify orders with what Meta and Google recorded: is every order counted once, with the right value and currency?

  2. Duplicates

    Shopify apps, old pixel code and theme leftovers that send the same sale (or add to cart) twice.

  3. Checkout

    Whether your checkout and purchase events still fire after Shopify's checkout changes, including Shop Pay.

  4. Customer matching

    How well Meta can connect your buyers to the people who saw your ads (its Event Match Quality score), and what would raise it.

  5. Server-side tracking

    Whether sales hidden by ad blockers and iPhone privacy still reach Meta and Google, and if not, the right option for your size.

  6. Cookie banner

    Whether your consent setup is switching tracking off for shoppers who never said no, or ignoring the ones who did.

  7. Campaign links

    Whether your ads carry the tags you need to see, in Shopify and GA4, which ads actually brought in the sales.

What you get

a video. a fix list. in plain english.

Video

A walkthrough of your setup

About 15 minutes, recorded on your actual accounts. Watch it whenever suits you, and share it with your team or developer.

Fix list

Ranked by BFCM impact

Every issue marked high, medium or low, so you know what to fix first if time is short.

How-to steps

For the fixes you can do

Many fixes take minutes, like turning off a duplicate app. You get the exact clicks.

Credit

Counts toward a full setup

Want us to make the fixes? Your $197 is credited toward any Hungry Pixel setup booked by December 31.

How it works

3 steps. no calls needed.

  1. check out

    Right after you order, you get an email with a short form and simple access instructions.

  2. give view-only access

    Shopify, Meta and Google. It takes about 10 minutes, and we don't change anything in your accounts.

  3. get your results

    Your video and fix list land in your inbox within 72 hours of getting access, weekends included.

What access we'll ask for

  • Shopify: a collaborator request with view-only permissions for orders, apps and customer events.
  • Meta: partner access to your pixel (dataset) and ad account, with view-only permissions.
  • Google: read-only access to Google Ads and Google Analytics 4, if you use them.

Is it right for you?

who it's for.

A good fit if

  • You sell on Shopify and run Meta and/or Google ads, or you're about to start.
  • You're planning to spend on ads over BFCM.
  • Your ad numbers and your Shopify numbers don't seem to agree, or you're not sure they do.
  • You haven't run ads yet. Setting up tracking before your first ad is the most profitable way to start.

Not the right fit if

  • Your store isn't on Shopify.
  • You spend $3,000+ a month on ads and want us to fix everything. Book a free audit call.

Questions

good to know.

Will you change anything in my accounts?

No. We only ask for view-only access, and the check doesn't change any settings. You decide what to fix, or ask us to do it.

What if I order after November 18?

You'll still get your results within 72 hours of access, but they may arrive after Black Friday. They're still useful for Cyber Monday, December and January.

How is this different from your free store scan?

The free scan sees what any visitor's browser sees from outside your store. This check goes inside your Shopify, Meta and Google accounts, compares your real orders with what the ad platforms recorded, and gives you a personal video and fix list.

I'm not running ads yet. Is this for me?

Yes, and it's the best time to do it. When tracking is set up before your first ad, Meta and Google learn from your very first sale, instead of spending your first budget learning from missing data. We check that everything is ready, so your ads start on good data.

What if you don't find anything?

Then you'll know your tracking is ready for BFCM, with a short video confirming what's working and what to keep an eye on during the rush.

Can you make the fixes for me?

Yes. Your $197 is credited toward any Hungry Pixel setup booked by December 31. Many smaller fixes you'll be able to do yourself from the steps we send.

What's your refund policy?

If we can't complete your check, for example if access isn't possible, you get a full refund.

Still have questions?

ask us anything.

Not sure if the check is right for your store, or what we'll need from you? Send us a quick note and we'll get back to you personally, usually within a day.

We'll only use your details to answer your question.

feed your ads before the rush.

$197 · results in 72 hours · order by November 18.